April '17
Premiered on Channel 4s Googlebox

Acknowledgements: 
2017 Ciclope Finalist in Short Form category - nominated.  
Advertising Producers Association Collection 2017- Winner 

Credits:
Director: Martin Krejci 
Actor: Mads Mikkelsen 
Executive Producer: Blake Powell
Producer: Charlotte Woodhead 
Cinematographer: Stepan 
Production Designer: John Ebden 
Costume Designer: Signe Sejlund
Editor: Tim Thornton Allen @ Marshall Street
Online: MPC
Service Company: Production Service Scandinavia 

Agency:
Fold 7
Creatives: Simon Learn and Lucy Aston
Producer: Imogen Bell 

Press:
Campaign Live 
Best Ads on TV - Top 6
Carlsberg Group
Marketing Week 
Ad Age 
Creative Pool
Branding News - Carlsberg rebrands itself. 
The Drum 
The Drinks Business 
The Dots